It made me laugh at how spot-on his descriptions were of myself and my co-workers.ĭuring his travels, he realized everyone at home in Spain exclusively wore espadrilles in the summer.
I started my career as a Scarf Ambassador at Hermès. Along the way it was a wild ride, meeting celebrities, traveling all over the World and visiting Hermès stores, all along working the formula and bringing home the birkins… One of my favorite parts of the book is the chapter in which he breaks down the sales associates at Hermès.
In his book Bringing Home the Birkin, Michael shares interesting and exciting tales of his collector clients, travel, and his home life with his partner, Juan. I worked for the brand briefly after college, his formula is absolutely on point! After months of trying to purchase a Birkin bag for his long list of collector clients, he discovered that “the formula” was to be well-dressed wearing the brand’s products from head to toe: ready-to-wear, a bracelet (chain’d’ancre to be exact), scarf and a leather good (think an orange Ulysses notebook). Costs vary widely according to the type of leather or exotic skin used. Introduced in 1984, the bag quickly became a symbol of wealth and exclusivity due to its high price and long waiting lists. The Birkin bag, or simply Birkin, named after English actress and singer Jane Birkin, is perhaps the most sought-after bag in the world. The one question he was determined to get answered was why is it so difficult to purchase a Birkin handbag.
He learned everything he could about the Parisian fashion house. He moved to Spain and was in need of a job (that didn’t require working papers) when he began to sell high-end merchandise on eBay and quickly directed his focus to the most desired designer: Hermès of Paris. Tonello began his European journey in the late ’90s. Always thinking creatively and grand scale, he and his friends created a styling management company that represented 65 artists in the beauty styling business initially which quickly grew into a multi-million business. A Conversation with Bringing Home the Birkin Author and Respoke Designer, Michael Tonello The first of our Designer Series Q & A HOW IT STARTED…īorn in Cape Cod Massachusetts, Michael Tonello made his way to Boston in the late eighties to pursue a career in hair and beauty styling.
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