


Paul Newman never focused on the profits, but the profits followed because the quality was so good.It’s fairly obvious that one can’t be a ‘perfect’ environmentalist.

"We really have been true to the quality, with all-natural products and ingredients. "We often get asked why it's so successful, since it's such a small company," Schaefer said. Both Leonard and Stew Leonard Jr., were not available for comment Friday. Through Andy Crowley, the producer and bottler of Ken's salad dressing, Leonard and Newman worked out the logistics of the enterprise - though Newman was warned that his celebrity alone wouldn't carry the sales, a concern that quickly vanished when the brand's popularity took off. Stew Leonard, who personally offered to sell Newman's first products, wrote in his autobiography, "Stew Leonard: My Story," that he was at first surprised that the actor who played Butch Cassidy would want to sell salad dressing. Newman's would definitely be an early example of that trend." "Today, a big trend in the nonprofit world is what's known as `social purpose businesses,' which are efforts to solve social problems via for-profit means. "I believe it was very ground-breaking at the time and actually continues to be," said Heather Joslyn, an assistant managing editor at The Chronicle of Philanthropy.
